Aspen Weekly: Search Engine Optimization
Volume 13: Search Engine Optimization
While many of our library patrons know that the most effective way to access the library catalog is by going to the library website or by going directly to Aspen Discovery, there are a lot of users that are used to doing all their searches in Google, Bing, or another traditional search engine. To help reach these users where they are, Aspen Discovery publishes information to help these search engines understand all of the content the library owns to increase library visibility in search results.
Read more by Mark Noble